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On the Validity of Students as Subjects in Advertising Experiments · Study

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ArticleOn the Validity of Students as Subjects in Advertising Experiments

Lawrence C. Soley1983

Article1983

On the Validity of Students as Subjects in Advertising Experiments

Lawrence C. Soley · Leonard N. Reid

13 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Survey Methodology and Nonresponse Advertising and Communication Studies

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1970Methods of research in communication 1979Students in Marketing Research Surrogates Vs. Role-Players

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Details

Year1983

Typearticle

Published1983-08-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations13

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1983.12468028

openalex_workW4412434141

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