S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Leonard N. Reid · Study
Home
/
Author
Leonard N. Reid
50 works
· latest 2021
· 5 institutions
cluster: provisional
ORCID 0000-0001-8418-9258
Follow
Suggest an ORCID correction
h-index
29
i10
50
Citations
2,813
Works here
50
97
98
99
04
05
07
09
10
11
12
13
14
15
17
18
21
Most cited in this library
Moviegoers' Experiences and Interpretations of Brands in Films Revisited
1999 · 258 citations
Measuring Trust In Advertising
2009 · 251 citations
Replication in Advertising Research: 1977, 1978, 1979
1981 · 166 citations
Taking it Off: Are Models in Magazine Ads Wearing Less?
1988 · 143 citations
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
2014 · 123 citations
Works
50 shown
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
Journal of Advertising
·
2021
·
4 authors
·
review
22
citations
Impact of Media Context on Advertising Memory
Journal of Advertising Research
·
2018
·
4 authors
58
citations
TV advertising engagement as a state of immersion and presence
Journal of Business Research
·
2017
·
4 authors
88
citations
Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
Journal of Advertising Research
·
2015
·
3 authors
·
Open access
25
citations
Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals
Journal of Current Issues & Research in Advertising
·
2015
·
4 authors
28
citations
Green Grass, High Cotton: Reflections on the Evolution of theJournal of Advertising
Journal of Advertising
·
2014
·
1 author
19
citations
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
Journal of Advertising
·
2014
·
4 authors
123
citations
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Psychology and Marketing
·
2013
·
2 authors
62
citations
Effects of Message Framing in Anti–Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking
Journal of Health Communication
·
2013
·
3 authors
28
citations
How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising
Journal of Current Issues & Research in Advertising
·
2012
·
2 authors
51
citations
Dietary supplement advertising in the US
International Journal of Advertising
·
2012
·
4 authors
·
Open access
30
citations
Checking the Pulse of Print Media
Journal of Advertising Research
·
2011
·
4 authors
21
citations
Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
Journal of Advertising Research
·
2011
·
2 authors
32
citations
‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
Journal of Marketing Communications
·
2010
·
4 authors
39
citations
The Content of Cosmetic Surgery Advertisements Placed in Large City Magazines, 1985–2004
Journal of Current Issues & Research in Advertising
·
2010
·
3 authors
40
citations
Agency Practitioner Theories of How Advertising Works
Journal of Advertising
·
2009
·
2 authors
97
citations
Measuring Trust In Advertising
Journal of Advertising
·
2009
·
3 authors
251
citations
Agency practitioners’ meta-theories of advertising
International Journal of Advertising
·
2009
·
2 authors
32
citations
Trust in Different Advertising Media
Journalism & Mass Communication Quarterly
·
2007
·
3 authors
56
citations
The academician–practitioner gap in advertising
International Journal of Advertising
·
2007
·
2 authors
59
citations
Local Advertising Decision Makers' Perceptions of Media Effectiveness and Substitutability
Journal of Media Economics
·
2005
·
3 authors
19
citations
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:
Communication Research
·
2004
·
3 authors
·
Open access
95
citations
Selecting Media for National Advertising Revisited: Criteria of Importance to Large-Company Advertising Managers
Journal of Current Issues & Research in Advertising
·
2004
·
3 authors
21
citations
Moviegoers' Experiences and Interpretations of Brands in Films Revisited
Journal of Advertising
·
1999
·
2 authors
·
Open access
258
citations
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
Journal of Advertising
·
1998
·
3 authors
·
Open access
109
citations
Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists
Journal of Current Issues & Research in Advertising
·
1997
·
2 authors
14
citations
Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts
Journal of Advertising
·
1997
·
3 authors
20
citations
Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?
Current Issues and Research in Advertising
·
1990
·
2 authors
·
Open access
53
citations
Taking it Off: Are Models in Magazine Ads Wearing Less?
Journalism Quarterly
·
1988
·
2 authors
143
citations
Advertising Article Productivity Updated
Journalism Quarterly
·
1988
·
2 authors
27
citations
The Perceived Informativeness of National and Retail Advertising
Current Issues and Research in Advertising
·
1987
·
4 authors
29
citations
THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE
Communication Research
·
1985
·
4 authors
72
citations
Creative Strategies in Highly Creative Domestic and International Television Advertising
International Journal of Advertising
·
1985
·
4 authors
29
citations
Attention to Magazine Ads as Function of Layout Design
Journalism Quarterly
·
1984
·
3 authors
14
citations
Satisfaction with the Informational Value of Magazine and Television Advertising
Journal of Advertising
·
1983
·
2 authors
56
citations
Advertising Article Productivity of the U.S. Academic Community
Journalism Quarterly
·
1983
·
2 authors
39
citations
On the Validity of Students as Subjects in Advertising Experiments
Journal of Advertising Research
·
1983
·
2 authors
13
citations
Predicting industrial ad readership
Industrial Marketing Management
·
1983
·
2 authors
15
citations
Decorative Models and the Readership of Magazine Ads
Journal of Advertising Research
·
1983
·
2 authors
87
citations
Industrial AD Readership as a Function of Headline Type
Journal of Advertising
·
1983
·
2 authors
29
citations
Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects
Journal of Advertising
·
1982
·
2 authors
93
citations
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor
Journalism Quarterly
·
1982
·
3 authors
30
citations
Factor Study of Dimensions of Advertiser Credibility
Journalism Quarterly
·
1981
·
3 authors
21
citations
Does source affect response to direct advocacy print advertisements?
Journal of Business Research
·
1981
·
3 authors
27
citations
Replication in Advertising Research: 1977, 1978, 1979
Journal of Advertising
·
1981
·
3 authors
166
citations
Another Look at the “Decorative” Female Model
Current Issues and Research in Advertising
·
1981
·
2 authors
52
citations
How Informative are Ads on Children's TV Shows?
Journalism Quarterly
·
1981
·
2 authors
17
citations
Puffery and Magazine AD Readership
Journal of Marketing
·
1980
·
2 authors
20
citations
Sports Illustrated's Coverage of Women in Sports
Journalism Quarterly
·
1979
·
2 authors
28
citations
Toward an Associative Model of Advertising Creativity
Journal of Advertising
·
1976
·
2 authors
56
citations