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Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor · Study

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ArticleEffect of Age of Models in Print Ads on Evaluation of Product and Sponsor

Herbert Jack Rotfeld1982

Article1982

Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor

Herbert Jack Rotfeld · Leonard N. Reid · Gary B. Wilcox

30 citations·0/0 files stored·Journalism Quarterly

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Media, Gender, and Advertising Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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1995The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis 2020Social media alcohol advertising among underage minors: effects of models’ age 2012L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire 1992Sales Response of Elderly Consumers to Point-of-Purchase Advertising

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Year1982

Typearticle

Published1982-09-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations30

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1177/107769908205900303

openalex_workW2013565269

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