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Gary B. Wilcox · Study
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Author
Gary B. Wilcox
17 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0002-4960-2585
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17
Citations
767
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Most cited in this library
Detecting themes of public concern: A text mining analysis of the Centers for Disease Control and Prevention's Ebola live Twitter chat
2015 · 165 citations
Living in a big data world: Predicting mobile commerce activity through privacy concerns
2016 · 134 citations
Identifying the public's concerns and the Centers for Disease Control and Prevention's reactions during a health crisis: An analysis of a Zika live Twitter chat
2016 · 100 citations
The Impact of Program Environment on Recall of Humorous Television Commercials
1979 · 77 citations
Alcoholic Beverage Advertising and Consumption in the United States, 1964–1984
1987 · 47 citations
Works
17 shown
Reactions to foodborne Escherichia coli outbreaks: A text-mining analysis of the public's response
American Journal of Infection Control
·
2019
·
4 authors
19
citations
Sudden Infant Death Syndrome and Safe Sleep on Twitter: Analysis of Influences and Themes to Guide Health Promotion Efforts
JMIR Pediatrics and Parenting
·
2018
·
3 authors
·
Open access
25
citations
Identifying the public's concerns and the Centers for Disease Control and Prevention's reactions during a health crisis: An analysis of a Zika live Twitter chat
American Journal of Infection Control
·
2016
·
5 authors
100
citations
Living in a big data world: Predicting mobile commerce activity through privacy concerns
Computers in Human Behavior
·
2016
·
4 authors
134
citations
Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System
Journal of Advertising
·
2015
·
4 authors
13
citations
‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands
International Journal of Advertising
·
2015
·
3 authors
12
citations
Detecting themes of public concern: A text mining analysis of the Centers for Disease Control and Prevention's Ebola live Twitter chat
American Journal of Infection Control
·
2015
·
5 authors
165
citations
Beer, wine, or spirits? Advertising's impact on four decades of category sales
International Journal of Advertising
·
2015
·
3 authors
24
citations
Liquor advertising and consumption in the United States: 1971-2008
International Journal of Advertising
·
2012
·
3 authors
12
citations
Soft drink advertising and consumption in the United States 1984–2007
International Journal of Advertising
·
2009
·
3 authors
22
citations
What’s changed? Does beer advertising affect consumption in the United States?
International Journal of Advertising
·
2006
·
2 authors
17
citations
Beer brand advertising and market share in the United States: 1977 to 1998
International Journal of Advertising
·
2001
·
1 author
12
citations
Trends in Magazine Advertorial Use
Journalism Quarterly
·
1989
·
3 authors
32
citations
Alcoholic Beverage Advertising and Consumption in the United States, 1964–1984
Journal of Advertising
·
1987
·
2 authors
47
citations
The Information Content of Comparative Magazine Ads: A Longitudinal Analysis
Journalism Quarterly
·
1987
·
3 authors
26
citations
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor
Journalism Quarterly
·
1982
·
3 authors
30
citations
The Impact of Program Environment on Recall of Humorous Television Commercials
Journal of Advertising
·
1979
·
2 authors
77
citations