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Trends in Magazine Advertorial Use · Study

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ArticleTrends in Magazine Advertorial Use

Patricia A. Stout1989

Article1989

Trends in Magazine Advertorial Use

Patricia A. Stout · Gary B. Wilcox · Lorrie S. Greer

32 citations·0/0 files stored·Journalism Quarterly

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Journalism and Media Studies Marketing and Advertising Strategies Media Studies and Communication

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1997Social movements for global capitalism: the transnational capitalist class in action 2010Relations with the media: Who are the main actors in an advertorial production process in Slovenia?2016Are two arguments always better than one?2020A genre-based exploration of intertextuality and interdiscursivity in advertorial discourse 2019Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets 2009Spotting the disguises and masquerades 2015Marketing Communication of SMEs Specialized in Cosmetic Industry in Magazines for Women

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Year1989

Typearticle

Published1989-12-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations32

Files0 public / 0

ShelfJournalism and Media Studies

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doi10.1177/107769908906600430

openalex_workW1985377579

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