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Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor
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Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor (1982)Effect of Age of Models in Print Ads on E…Social media alcohol advertising among underage minors: effects of models’ age (2020)Social media alcohol advertis…L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire (2012)L'influence de l'âge perçu du…The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis (1995)The Portrayal of Senior Citiz…Sales Response of Elderly Consumers to Point-of-Purchase Advertising (1992)Sales Response of Elderly Con…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Content Analysis: An Introduction to its Methodology. (1984)Regulating ageism in UK advertising: an industry perspective (2003)Content Analysis: An Introduction to Its Methodology (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Concept in Consumer Behavior: A Critical Review (1982)Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce (2020)Advances in Consumer Research (2025)The Explanatory and Predictive Scope of Self-Efficacy Theory (1986)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Social Cognitive Theory: An Agentic Perspective (2001)Generational research and advertising to various age cohorts (2021)Growing Old: The Process of Disengagement. (1962)Applied Linear Statistical Models. (1975)Content Analysis in Consumer Research (1977)Hybrid Entrepreneurship during Retirement: Comparison of Motives and Aspirations (2015)
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  • 1995The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis30 cited
  • 2020Social media alcohol advertising among underage minors: effects of models’ age25 cited
  • 2012L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire16 cited
  • 1992Sales Response of Elderly Consumers to Point-of-Purchase Advertising14 cited

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