Dietary supplement advertising in the US

Denise E. DeLorme · Jisu Huh · Leonard N. Reid · Soontae An

30 citations0/0 files storedInternational Journal of Advertising

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Marketing and Advertising Strategies Pharmaceutical industry and healthcare Consumer Attitudes and Food Labeling

Abstract

Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.

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References

2003Food Politics: How the Food Industry Influences Nutrition and Health 2011Children’s understanding of advertisers’ persuasive tactics 2010The Content of Cosmetic Surgery Advertisements Placed in Large City Magazines, 1985–2004

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2019Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions 2022The evolution of advertising research through four decades: a computational analysis of themes, topics and methods

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