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Copy length and industrial advertising readership
6 references·3 citing·31 second hop
Copy length and industrial advertising readership (1986)Copy length and industrial advertising re…Predicting Starch Scores (1981)Predicting Starch ScoresThe Effectiveness of Industrial Print Advertisements across Product Categories (1980)The Effectiveness of Industri…Form versus Content in Predicting Starch Scores (1980)Form versus Content in Predic…A Quantitative Approach to Magazine Advertisement Format Selection (1968)A Quantitative Approach to Ma…Measuring Advertising Readership & Results (1967)Measuring Advertising Readers…A multiple factor analysis of advertising readership. (1952)A multiple factor analysis of…Tangible versus intangible copy in industrial print advertising (1994)Tangible versus intangible co…The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements (1991)The relationship between adve…How advertising message strategies are set (1989)How advertising message strat…AN ANALYTIC METHOD FOR ROTATION TO ORTHOGONAL SIMPLE STRUCTURE (1953)Model of Consumer Reaction to Product Characteristics (1977)Multiple Factor Analysis (2007)Split-Second Recognition: What Makes Outdoor Advertising Work? (2009)Measuring advertising effectiveness. (1963)The effects of television advertising execution on recall, comprehension, and persuasion (1985)Does rhetoric impact advertising effectiveness with liking controlled? (2012)The impact of equal employment opportunity statements in job advertisements on applicants' perceptions of organisations (2002)Reading Between the Lines (2004)Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction (2012)Dimensions of job advertisement as signals for achieving job seeker’s application intention (2018)A Model for Predictive Measurements of Advertising Effectiveness (1961)Experimental Design: Procedures for the Behavioral Sciences. (1969)Experimental Design: Procedures for the Behavioral Sciences (2013)A Model for Predictive Measurements of Advertising Effectiveness (1961)Advertising and Promotion Management (1987)Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age (2019)Computer Aided Design of Experiments (1969)E-Customization (2003)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)More on Content Analysis in Consumer Research (1977)A Knowledge-Based System for Advertising Design (1990)Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses (1995)CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea (2005)The Measurement of Advertising Involvement (1966)Attitude Change through Visual Imagery in Advertising (1980)Web advertising: The role of e-mail marketing (2011)Another Look at the “Decorative” Female Model (1981)Does mutual fund advertising provide necessary investment information? (2005)
this work references cited by second hop

References

  • 1980The Effectiveness of Industrial Print Advertisements across Product Categories142 cited
  • 1980Form versus Content in Predicting Starch Scores100 cited
  • 1952A multiple factor analysis of advertising readership.67 cited
  • 1968A Quantitative Approach to Magazine Advertisement Format Selection50 cited
  • 1967Measuring Advertising Readership & Results46 cited
  • 1981Predicting Starch Scores32 cited

Cited by

  • 1991The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements48 cited
  • 1994Tangible versus intangible copy in industrial print advertising16 cited
  • 1989How advertising message strategies are set14 cited

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