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Elena Fraj Andrés · Study

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Elena Fraj Andrés

19 works· latest 2014· 1 institutionscluster: provisionalORCID 0000-0002-9688-9734

h-index16

i1019

Citations2,828

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Most cited in this library

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success2014 · 467 citations
Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis2006 · 449 citations
Ecological consumer behaviour: an empirical analysis2006 · 320 citations
Family as a source of consumer‐based brand equity2007 · 301 citations
Green marketing strategy and the firm's performance: the moderating role of environmental culture2011 · 255 citations

Works

19 shown

Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Tourism Management·2014·3 authors

467citations

Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm

Journal of Business and Industrial Marketing·2013·3 authors·Open access

143citations

El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva

Cuadernos de Economía y Dirección de la Empresa·2013·3 authors·Open access

12citations

Purchase Decision-Making in the Couple. Conflict-Solving Tactics

Zaguan (University of Zaragoza Repository)·2013·4 authors

15citations

Company image and corporate social responsibility: reflecting with SMEs' managers

Marketing Intelligence & Planning·2012·4 authors·Open access

53citations

Green marketing strategy and the firm's performance: the moderating role of environmental culture

Journal of Strategic Marketing·2011·3 authors·Open access

255citations

A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance

Journal of Business Ethics·2008·3 authors

246citations

Factors affecting corporate environmental strategy in Spanish industrial firms

Business Strategy and the Environment·2008·3 authors

154citations

Family as a source of consumer‐based brand equity

Journal of Product & Brand Management·2007·3 authors

301citations

Impact of Environmental Knowledge on Ecological Consumer Behaviour

Journal of International Consumer Marketing·2007·2 authors

120citations

Intergenerational influences on the dimensions of young customer‐based brand equity

Young Consumers Insight and Ideas for Responsible Marketers·2007·3 authors

27citations

Ecological consumer behaviour: an empirical analysis

International Journal of Consumer Studies·2006·2 authors

320citations

Modelling the Process of Family Influence on the Young Adult Consumer Behaviour

Journal of International Consumer Marketing·2006·3 authors

17citations

Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms

Business Strategy and the Environment·2006·3 authors

31citations

Influence of personality on ecological consumer behaviour

Journal of Consumer Behaviour·2006·2 authors

172citations

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

Journal of Consumer Marketing·2006·2 authors

449citations

Un estudio exploratorio sobre las variables psicográficas que influyen en el comportamiento del consumidor ecológico

Revista de economía y empresa·2004·3 authors

16citations

El consumo ecológico explicado a través de los valores y estilos de vida: implicaciones en la estrategia medioambiental de la empresa

Cuadernos de Ciencias Económicas y Empresariales·2004·2 authors

11citations

Comportamiento del consumidor ecológico

Dialnet (Universidad de la Rioja)·2002·2 authors

19citations