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Charles E. Gengler · Study
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Author
Charles E. Gengler
9 works
· latest 2020
· 4 institutions
cluster: provisional
Works
9 shown
Design Science Research Process: A Model for Producing and Presenting Information Systems Research
arXiv (Cornell University)
·
2020
·
7 authors
·
preprint
·
Open access
478
citations
Psychological factors explaining consumer adoption of an e-vendor’s recommender
Industrial Management & Data Systems
·
2015
·
4 authors
27
citations
Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning
Journal of Management Information Systems
·
2003
·
3 authors
152
citations
How to identify new high-payoff information systems for the organization
Communications of the ACM
·
2003
·
2 authors
32
citations
Emotional Contagion Effects on Product Attitudes: Figure 1
Journal of Consumer Research
·
2001
·
1 author
319
citations
The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
Journal of Public Policy & Marketing
·
2000
·
2 authors
55
citations
A means-end analysis of brand persuasion through advertising
International Journal of Research in Marketing
·
1995
·
2 authors
159
citations
Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data
Journal of Advertising Research
·
1995
·
2 authors
132
citations
Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
Journal of Leisure Research
·
1993
·
3 authors
274
citations