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Jan Drengner · Study
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Author
Jan Drengner
8 works
· latest 2013
· 2 institutions
cluster: provisional
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Citations
343
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Most cited in this library
Does Flow Influence the Brand Image in Event Marketing?
2008 · 161 citations
Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community
2012 · 53 citations
Measuring Event-Brand Congruence
2011 · 30 citations
Konsumerlebnisse im Dienstleistungssektor – Die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
2012 · 29 citations
Eventmarketing
2009 · 21 citations
Works
8 shown
Erlebniswelten im Sponsoring
Marketing Review St Gallen
·
2013
·
2 authors
18
citations
Markenkommunikation mit Sport
Springer eBooks
·
2013
·
1 author
·
book
17
citations
Service-Dominant Logic – Konzept und Implikationen für das Marketingmanagement
Business + Innovation
·
2012
·
1 author
14
citations
Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community
Schmalenbach Business Review
·
2012
·
3 authors
·
Open access
53
citations
Konsumerlebnisse im Dienstleistungssektor – Die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Gabler Verlag eBooks
·
2012
·
2 authors
·
chapter
29
citations
Measuring Event-Brand Congruence
Event Management
·
2011
·
3 authors
·
Open access
30
citations
Eventmarketing
Gabler eBooks
·
2009
·
2 authors
·
chapter
21
citations
Does Flow Influence the Brand Image in Event Marketing?
Journal of Advertising Research
·
2008
·
3 authors
·
Open access
161
citations