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Véronique Pauwels-Delassus · Study
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Author
Véronique Pauwels-Delassus
6 works
· latest 2022
· 3 institutions
cluster: provisional
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232
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Most cited in this library
Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
2020 · 99 citations
Brand name substitution and brand equity transfer
2012 · 45 citations
The Handbook of Brand Management Scales
2015 · 34 citations
Brand name change: Can trust and loyalty be transferred?
2013 · 26 citations
The impact of consumer resistance to brand substitution on brand relationship
2015 · 20 citations
Works
6 shown
Infidèles, zappeurs et slasheurs ? Les Z et l’émergence d’une nouvelle forme de fidélité employeur
Revue de gestion des ressources humaines
·
2022
·
3 authors
·
Open access
8
citations
Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
Journal of Business Research
·
2020
·
2 authors
·
Open access
99
citations
The Handbook of Brand Management Scales
Routledge eBooks
·
2015
·
2 authors
·
book
·
Open access
34
citations
The impact of consumer resistance to brand substitution on brand relationship
Journal of Consumer Marketing
·
2015
·
2 authors
20
citations
Brand name change: Can trust and loyalty be transferred?
Journal of Brand Management
·
2013
·
2 authors
26
citations
Brand name substitution and brand equity transfer
Journal of Product & Brand Management
·
2012
·
2 authors
45
citations