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Kashif Shafique Abbasi · Study
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Author
Kashif Shafique Abbasi
2 works
· latest 2018
· 1 institutions
cluster: provisional
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103
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Most cited in this library
The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing
2012 · 78 citations
Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty
2018 · 25 citations
Works
2 shown
Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty
International Journal of Retail & Distribution Management
·
2018
·
4 authors
25
citations
The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing
Global Journal of Management and Business Research
·
2012
·
3 authors
·
Open access
78
citations