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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brooke E. Wooley · Study

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Brooke E. Wooley

3 works· latest 2020· 1 institutionscluster: provisional

h-index3

i103

Citations93

Works here3

14

15

20

Most cited in this library

The effects of social TV on television advertising effectiveness2014 · 56 citations
Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software2015 · 20 citations
Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online2020 · 17 citations

Works

3 shown

Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online

Journal of Business Research·2020·4 authors

17citations

Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software

Journal of Advertising·2015·3 authors

20citations

The effects of social TV on television advertising effectiveness

Journal of Marketing Communications·2014·4 authors

56citations