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Mandeep Kaur Ghuman · Study

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Mandeep Kaur Ghuman

5 works· latest 2020· 2 institutionscluster: provisional

h-index5

i105

Citations95

Works here5

13

15

19

20

Most cited in this library

Impact of celebrity endorser as in-store stimuli on impulse buying2020 · 27 citations
The Match-up Between Celebrity Associations and Product Type2019 · 23 citations
Scale development and validation for measuring corporate brand associations2013 · 19 citations
What and how to communicate about a corporate brand with the consumers: An exploratory study2015 · 14 citations
Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations2019 · 12 citations

Works

5 shown

Impact of celebrity endorser as in-store stimuli on impulse buying

The International Review of Retail Distribution and Consumer Research·2020·3 authors

27citations

The Match-up Between Celebrity Associations and Product Type

Journal of Creative Communications·2019·3 authors·Open access

23citations

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Global Business Review·2019·3 authors

12citations

What and how to communicate about a corporate brand with the consumers: An exploratory study

Journal of Marketing Communications·2015·2 authors

14citations

Scale development and validation for measuring corporate brand associations

Journal of Brand Management·2013·2 authors

19citations