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Scale development and validation for measuring corporate brand associations · Study

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ArticleScale development and validation for measuring corporate brand associations

Bikram Jit Singh Mann2013

Article2013

Scale development and validation for measuring corporate brand associations

Bikram Jit Singh Mann · Mandeep Kaur Ghuman

19 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 1980Significance tests and goodness of fit in the analysis of covariance structures.1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.1994Marketing Research: An Applied Orientation

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2014The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image 2015What and how to communicate about a corporate brand with the consumers: An exploratory study

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Year2013

Typearticle

Published2013-11-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2013.22

openalex_workW2086500852

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