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Scale development and validation for measuring corporate brand associations
16 references·4 citing·34 second hop
Scale development and validation for measuring corporate brand associations (2013)Scale development and validation for meas…Reliability and Validity Assessment (2011)Reliability and Validity Asse…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…Reliability and Validity Assessment (1979)Reliability and Validity Asse…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Activism online: Exploring how crises are communicated visually in activism campaigns (2023)Activism online: Exploring ho…A New Scale to Capture the Multidimensionality of Celebrity Image (2020)A New Scale to Capture the Mu…What and how to communicate about a corporate brand with the consumers: An exploratory study (2015)What and how to communicate a…The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image (2014)The images of foreign versus …Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Attitudinal effects of mere exposure. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)PLS-SEM: Indeed a Silver Bullet (2011)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.8,274 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1979Reliability and Validity Assessment5,882 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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3,330 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
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    • 2023Activism online: Exploring how crises are communicated visually in activism campaigns9 cited