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Robert Aitken · Study
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Author
Robert Aitken
12 works
· latest 2017
· 1 institutions
cluster: provisional
ORCID 0000-0001-5653-6478
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12
Citations
1,477
Works here
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Most cited in this library
Sense of Place
2013 · 449 citations
The four Rs of place branding
2011 · 297 citations
Branding in B2B markets: insights from the service‐dominant logic of marketing
2007 · 249 citations
The Service-Dominant Logic of Marketing and Marketing Ethics
2011 · 115 citations
Advertising effectiveness from a consumer perspective
2008 · 96 citations
Works
12 shown
Environmental influences on pre-schooler’s understanding of brand symbolism
Marketing Intelligence & Planning
·
2017
·
5 authors
12
citations
Advertising's impact on pre‐schoolers’ brand knowledge and materialism
International Journal of Consumer Studies
·
2016
·
5 authors
27
citations
Intertwined
Journal of Historical Research in Marketing
·
2015
·
1 author
32
citations
Sense of Place
Journal of Travel Research
·
2013
·
4 authors
449
citations
Brand relationship and personality theory
Marketing Theory
·
2012
·
2 authors
42
citations
The four Rs of place branding
Journal of Marketing Management
·
2011
·
2 authors
297
citations
The Service-Dominant Logic of Marketing and Marketing Ethics
Journal of Business Ethics
·
2011
·
2 authors
115
citations
Introduction to service-dominant logic: From propositions to practice
Industrial Marketing Management
·
2010
·
3 authors
63
citations
Being Fair and Being Seen to be Fair: Corporate Reputation and CSR Partnerships
Australasian Marketing Journal (AMJ)
·
2009
·
2 authors
37
citations
Advertising effectiveness from a consumer perspective
International Journal of Advertising
·
2008
·
2 authors
96
citations
Branding in B2B markets: insights from the service‐dominant logic of marketing
Journal of Business and Industrial Marketing
·
2007
·
2 authors
249
citations
Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
Marketing Theory
·
2006
·
4 authors
·
editorial
58
citations