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The Service-Dominant Logic of Marketing and Marketing Ethics · Study

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ArticleThe Service-Dominant Logic of Marketing and Marketing Ethics

John Williams2011

Article2011

The Service-Dominant Logic of Marketing and Marketing Ethics

John Williams · Robert Aitken

115 citations·0/0 files stored·Journal of Business Ethics

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Service and Product Innovation Ethics in Business and Education Corporate Social Responsibility and Sustainability

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 2010Strategic management a stakeholder approach 2003Evolving to a New Dominant Logic for Marketing 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1995The Theory of the Growth of the Firm 1973The nature of human values

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2013From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses 2016Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives 2016Does Raising Value Co-creation Increase All Customers’ Happiness?2021Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement 2018Researching CSR and brands in the here and now: an integrative perspective

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Year2011

Typearticle

Published2011-03-04

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations115

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s10551-011-0823-z

openalex_workW1973339673

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2021

“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

2020Broadening the business model construct: Exploring how family-owned SMEs co-create value with external stakeholders

2016Brand meaning cocreation: toward a conceptualization and research implications