Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

Oscar Persson Ridell

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Service and Product Innovation Digital Marketing and Social Media Open Source Software Innovations

Abstract

There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature o ...

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2004Firm resources and sustained competitive advantage 2019Diffusion of Innovations 1 1997Dynamic capabilities and strategic management 1999Communities of practice learning, meaning, and identity 1984A resource‐based view of the firm 1937The Nature of the Firm 1979A Paradigm for Developing Better Measures of Marketing Constructs 1996Toward a knowledge‐based theory of the firm

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