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Sreedhar Madhavaram · Study
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Author
Sreedhar Madhavaram
22 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-2252-3449
Works
22 shown
An AI decision‐making framework for business value maximization
AI Magazine
·
2023
·
3 authors
·
Open access
34
citations
Capability bundling for effective supply chain management: An integrative framework and research agenda
Journal of Business Logistics
·
2022
·
4 authors
31
citations
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
AMS Review
·
2022
·
3 authors
45
citations
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap : The Case of the Fashion Industry
Journal of Macromarketing
·
2021
·
2 authors
26
citations
Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance
Journal of Business Research
·
2020
·
3 authors
98
citations
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Journal of Retailing
·
2019
·
2 authors
·
Open access
71
citations
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
Industrial Marketing Management
·
2019
·
2 authors
173
citations
Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators
Journal of Personal Selling and Sales Management
·
2018
·
3 authors
77
citations
Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance
Journal of Business Ethics
·
2018
·
3 authors
69
citations
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
Journal of Business Research
·
2017
·
2 authors
92
citations
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Journal of Retailing and Consumer Services
·
2014
·
3 authors
63
citations
Research on Smart Shopper Feelings: An Extension
The Journal of Marketing Theory and Practice
·
2013
·
2 authors
35
citations
The research tradition period
Sage eBooks
·
2011
·
6 authors
·
book
0
citations
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
Journal of the Academy of Marketing Science
·
2010
·
4 authors
125
citations
Developing Pedagogical Competence: Issues and Implications for Marketing Education
Journal of Marketing Education
·
2010
·
2 authors
77
citations
Developing a Learning Orientation: The Role of Team-Based Active Learning
Marketing Education Review
·
2008
·
3 authors
45
citations
Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions
Journal of Personal Selling and Sales Management
·
2008
·
2 authors
81
citations
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
Journal of the Academy of Marketing Science
·
2007
·
2 authors
498
citations
Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Journal of Marketing Education
·
2006
·
2 authors
75
citations
The explanatory foundations of relationship marketing theory
Journal of Business and Industrial Marketing
·
2006
·
3 authors
405
citations
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions
Journal of Advertising
·
2005
·
3 authors
331
citations
Exploring Impulse Purchasing on the Internet
ACR North American Advances
·
2004
·
2 authors
203
citations