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Carolyn A. Strong · Study
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Author
Carolyn A. Strong
21 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-0073-3605
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2,108
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Most cited in this library
Business performance and dimensions of strategic orientation
2003 · 521 citations
Features contributing to the growth of ethical consumerism ‐ a preliminary investigation
1996 · 315 citations
Market orientation and dimensions of strategic orientation
1998 · 267 citations
The problems of translating fair trade principles into consumer purchase behaviour
1997 · 172 citations
Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
2020 · 146 citations
Works
21 shown
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
European Journal of Marketing
·
2024
·
7 authors
92
citations
Navigating the platform economy: Crafting a customer analytics capability instrument
Journal of Business Research
·
2023
·
4 authors
·
Open access
22
citations
Irresponsible marketing and the need to support pro-sustainable production and consumption
Journal of Strategic Marketing
·
2023
·
3 authors
·
Open access
21
citations
INNOSERV: Generalized scale for perceived service innovation
Journal of Business Research
·
2023
·
4 authors
·
Open access
26
citations
Crypto freedom! Effects of trait reactance and regulation content on intention to buy cryptocurrency
Personality and Individual Differences
·
2022
·
3 authors
·
Open access
21
citations
What omnichannel really means?
Journal of Strategic Marketing
·
2021
·
3 authors
44
citations
A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
Journal of Strategic Marketing
·
2020
·
5 authors
27
citations
Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
International Journal of Information Management
·
2020
·
4 authors
·
Open access
146
citations
How psychologically entitled shoppers respond to service recovery apologies
European Journal of Marketing
·
2018
·
3 authors
31
citations
Chapitre 4. Du Web au commerce électronique : une révolution en marche
Cairn.info
·
2017
·
2 authors
·
chapter
0
citations
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments
Marketing Letters
·
2015
·
2 authors
33
citations
Effects of perspective taking and entitlement on consumers
Journal of Business Research
·
2014
·
2 authors
24
citations
Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual
Journal of Strategic Marketing
·
2011
·
4 authors
31
citations
Temporal Construal in Advertising
Journal of Advertising
·
2009
·
3 authors
143
citations
The drivers of customer orientation: an exploration of relational, human resource and procedural tactics
Journal of Strategic Marketing
·
2004
·
2 authors
54
citations
Product‐market positioning and prospector strategy
European Journal of Marketing
·
2003
·
3 authors
76
citations
Business performance and dimensions of strategic orientation
Journal of Business Research
·
2003
·
2 authors
521
citations
Market orientation and dimensions of strategic orientation
European Journal of Marketing
·
1998
·
2 authors
267
citations
THE ROLE OF FAIR TRADE PRINCIPLES WITHIN SUSTAINABLE DEVELOPMENT
Sustainable Development
·
1997
·
1 author
42
citations
The problems of translating fair trade principles into consumer purchase behaviour
Marketing Intelligence & Planning
·
1997
·
1 author
172
citations
Features contributing to the growth of ethical consumerism ‐ a preliminary investigation
Marketing Intelligence & Planning
·
1996
·
1 author
315
citations