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Kesha K. Coker · Study
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Author
Kesha K. Coker
8 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-3349-2518
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Citations
155
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Most cited in this library
Modeling attitude constructs in movie product placements
2014 · 51 citations
Birds of a feather: brand attachment through the lens of consumer political ideologies
2021 · 25 citations
Social entrepreneurship: the role of national leadership culture
2017 · 25 citations
Brand constellations: reflections of the emotional self
2016 · 15 citations
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
2013 · 12 citations
Works
8 shown
Birds of a feather: brand attachment through the lens of consumer political ideologies
Journal of Product & Brand Management
·
2021
·
2 authors
25
citations
Social entrepreneurship: the role of national leadership culture
Journal of Research in Marketing and Entrepreneurship
·
2017
·
3 authors
25
citations
Classroom Ready Teaching Moments
Marketing Education Review
·
2017
·
2 authors
9
citations
Outside the Box Teaching Moments: Classroom-Tested Innovations
Marketing Education Review
·
2016
·
2 authors
9
citations
Brand constellations: reflections of the emotional self
Journal of Product & Brand Management
·
2016
·
2 authors
15
citations
Modeling attitude constructs in movie product placements
Journal of Product & Brand Management
·
2014
·
3 authors
51
citations
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
Journal of Consumer Behaviour
·
2013
·
3 authors
12
citations
Delay‐discounting rewards from consumer sales promotions
Journal of Product & Brand Management
·
2010
·
2 authors
9
citations