Outside the Box Teaching Moments: Classroom-Tested Innovations

Abstract

The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students’ attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more. Featured in this article are thumbnail descriptions of 25 teaching innovations presented at the Society for Marketing Advances 2015 Annual Conference. Resources associated with these teaching innovations are available for download at Marketing Education Review’s Web site, www.marketingeducationreview.com or http://salesleadershipcenter.com/marketing-education-review-teaching-moments.

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