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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Samer Elhajjar · Study

Home/Author

Samer Elhajjar

9 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-2258-6271

h-index9

i109

Citations405

Works here9

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Most cited in this library

An analysis of factors affecting mobile banking adoption2019 · 162 citations
ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS2020 · 70 citations
Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study2022 · 37 citations
Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis2024 · 33 citations
Attitudes toward femvertising in the Middle East: the case of Lebanon2021 · 33 citations

Works

9 shown

Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis

Service Industries Journal·2024·7 authors·review·Open access

33citations

The current and future state of the marketing management profession

The Journal of Marketing Theory and Practice·2023·1 author

19citations

Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study

Journal of Retailing and Consumer Services·2022·1 author

37citations

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

Journal of Marketing for HIGHER EDUCATION·2022·2 authors

23citations

Investigating the causes and consequences of addiction to high-Tech brands

Technology Analysis and Strategic Management·2021·3 authors

16citations

Digital marketing jobs: What are recruiters looking for?

Journal of Education for Business·2021·1 author

12citations

Attitudes toward femvertising in the Middle East: the case of Lebanon

Journal of Islamic marketing·2021·1 author

33citations

ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS

Marketing Education Review·2020·3 authors

70citations

An analysis of factors affecting mobile banking adoption

International Journal of Bank Marketing·2019·2 authors

162citations