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Alyssa Yoon · Study

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Alyssa Yoon

1 works· latest 2016· 1 institutionscluster: provisional

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Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements2016 · 64 citations

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Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements

Journal of Brand Management·2016·4 authors·Open access

64citations