SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Roger J. Best · Study

Home/Author

Roger J. Best

9 works· latest 1999· 3 institutionscluster: provisional

h-index9

i109

Citations1,328

Works here9

74

76

83

87

88

95

96

99

Most cited in this library

Consumer Behavior: Implications for Marketing Strategy1983 · 664 citations
Market-Based Management: Strategies for Growing Customer Value and Profitability1999 · 366 citations
Market-Based Management1996 · 132 citations
Stapel Scale or Semantic Differential in Marketing Research?1974 · 53 citations
Consumer Behavior: Implications for Marketing Strategy, 6th Ed. (Поведение потребителей: основы разработки маркетинговой стратегии)1995 · 36 citations

Works

9 shown

Market-Based Management: Strategies for Growing Customer Value and Profitability

·1999·1 author

366citations

Market-Based Management

Andalas University Repository (Andalas University)·1996·1 author

132citations

Consumer Behavior: Implications for Marketing Strategy, 6th Ed. (Поведение потребителей: основы разработки маркетинговой стратегии)

·1995·4 authors

36citations

An Alternative Method for Measuring Value-Based Segmentation and Advertisement Positioning

Current Issues and Research in Advertising·1988·3 authors·Open access

22citations

The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis

Journal of the Academy of Marketing Science·1987·3 authors

29citations

the Impact of Information Load and Variability on Choice Accuracy

ACR North American Advances·1987·2 authors

11citations

Consumer Behavior: Implications for Marketing Strategy

·1983·3 authors·thesis

664citations

The Predictive Aspects of a Joint-Space Theory of Stochastic Choice

Journal of Marketing Research·1976·1 author

15citations

Stapel Scale or Semantic Differential in Marketing Research?

Journal of Marketing Research·1974·3 authors

53citations