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Consumer Behavior: Implications for Marketing Strategy · Study

ThesisConsumer Behavior: Implications for Marketing Strategy

Del I. Hawkins1983

Thesis1983

Consumer Behavior: Implications for Marketing Strategy

Del I. Hawkins · Roger J. Best · Kenneth A. Coney

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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2007Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach 1987The Market Maven: A Diffuser of Marketplace Information 2013Destination image and tourist loyalty: A meta-analysis 2004Building and testing theories of decision making by travellers 1993Mundane Consumption and the Self: A Social‐Identity Perspective 2009Virtual communities: A marketing perspective 1990Celebrity spokesperson and brand congruence 2004Religious Influences on Shopping Behaviour: An Exploratory Study

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Year1983

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Published1983-01-01

Languageen

Citations664

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ShelfConsumer Behavior and Marketing Influence

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openalex_workW1968401483

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