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Consumer Behavior: Implications for Marketing Strategy
0 references·16 citing·55 second hopsampled
Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implications for Marke…Destination image and tourist loyalty: A meta-analysis (2013)Destination image and tourist…Tourism and online photography (2010)Tourism and online photographyVirtual communities: A marketing perspective (2009)Virtual communities: A market…Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (2009)Devil wears (counterfeit) Pra…Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Examining the structural rela…Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Are You Selling the Right Col…Religious Influences on Shopping Behaviour: An Exploratory Study (2004)Religious Influences on Shopp…Building and testing theories of decision making by travellers (2004)Building and testing theories…The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)The effect of uncertainty avo…Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)Consumers and brands: a study…Non‐price determinants of intention to purchase counterfeit goods (1995)Non‐price determinants of int…Religious Contrasts in Consumer Decision Behaviour Patterns: Their Dimensions and Marketing Implications (1994)Religious Contrasts in Consum…Mundane Consumption and the Self: A Social‐Identity Perspective (1993)Mundane Consumption and the S…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…The involvement—commitment model: Theory and implications (1988)The involvement—commitment mo…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer activity in social media: Managerial approaches to consumers' social media behavior (2011)Brand communities embedded in social networks (2012)Diffusion of Innovations 1 (2019)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Personal Religious Orientation and Prejudice. 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(1993)Grape expectations: The role of cognitive influences in color–flavor interactions (2009)The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2012)Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Measuring the Involvement Construct (1985)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Understanding Relationship Marketing Outcomes (2002)The Process of Customer Engagement: A Conceptual Framework (2008)Statistical Methods for Meta-Analysis (1988)Practical Meta-Analysis (2000)A model of perceived image, memorable tourism experiences and revisit intention (2017)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)The Principles of Psychology (1891)The Presentation of Self in Everyday Life. (1956)Structural equation modeling in practice: A review and recommended two-step approach. (1988)“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Word of mouth and interpersonal communication: A review and directions for future research (2014)The People's Choice (1945)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Mail and Telephone Surveys: The Total Design Method. (1982)Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Toward a theory of customer engagement marketing (2016)
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  • 2001

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Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction
408 cited
  • 2010Tourism and online photography408 cited
  • 1995Non‐price determinants of intention to purchase counterfeit goods400 cited