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Georgiana Crăciun · Study

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Georgiana Crăciun

8 works· latest 2025· 3 institutionscluster: provisionalORCID 0000-0002-3434-4915

h-index6

i106

Citations643

Works here8

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Most cited in this library

When does electronic word-of-mouth matter? A study of consumer product reviews2010 · 541 citations
How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions2014 · 32 citations
An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure2009 · 27 citations
The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors2014 · 15 citations
Safe driving communication: A regulatory focus perspective2017 · 11 citations

Works

8 shown

Unpacking Digital Dashboards’ Influence on Preventive Health Behavior Among Young Adults

Healthcare·2025·3 authors·Open access

1citations

Safe driving communication: A regulatory focus perspective

Journal of Consumer Behaviour·2017·2 authors

11citations

How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions

Marketing Education Review·2014·3 authors

32citations

The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

Journal of Consumer Behaviour·2014·3 authors·Open access

15citations

Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation

Marketing Education Review·2013·2 authors

10citations

Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles

Marketing Education Review·2012·2 authors

6citations

When does electronic word-of-mouth matter? A study of consumer product reviews

Journal of Business Research·2010·2 authors

541citations

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

Journal of Marketing Education·2009·2 authors

27citations