Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles

Hope Bober Corrigan · Georgiana Crăciun

6 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Problem and Project Based Learning Business and Management Studies

Abstract

The marketing education literature emphasizes and documents the effectiveness of using the student-authored case (SAC) method as a means to develop managerial and critical thinking skills. However, most SACs are short lived, lack suggested case solutions, do not benefit from peer feedback, and present challenges in finding relevant company data. This paper describes the improvements that were made to the SAC method to address these limitations and the new roles that students took in the process. These additional roles (problem and solution developer, instructor, discussion leader, and peer reviewer) elevate involvement levels with case preparation, research, analysis, and presentation while improving case quality and relevance.

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References

1991Marketing Channels: A Management View 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education 2006Strategic Marketing: Creating Competitive Advantage 2005Five Principles for Workable Client-Based Projects: Lessons from the Trenches 2004Teaching with and through Teams: Student-Written, Instructor-Facilitated Case Writing and the Signatory Code 2006Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context 2001Active Learning and Morality: Incorporating Greater Meaning into Marketing Education 2006Student Authored Cases: Combining Benefits of Traditional and Live Case Methods of Instruction

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