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Aster Mekonnen · Study
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Aster Mekonnen
3 works
· latest 2024
· 2 institutions
cluster: provisional
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228
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3
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Most cited in this library
The Ultimate Question: Driving Good Profits and True Growth
2006 · 187 citations
Linking products to a cause or affinity group
2008 · 25 citations
Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion
2024 · 16 citations
Works
3 shown
Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion
Springer eBooks
·
2024
·
1 author
·
chapter
16
citations
Linking products to a cause or affinity group
European Journal of Marketing
·
2008
·
3 authors
25
citations
The Ultimate Question: Driving Good Profits and True Growth
Journal of Targeting Measurement and Analysis for Marketing
·
2006
·
1 author
·
Open access
187
citations