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Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion · Study

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ChapterAugmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion

Aster Mekonnen2024

Chapter2024

Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion

16 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Augmented Reality Applications

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References

1974An approach to environmental psychology 2004Measuring perceptions of brand luxury 1999Consumer Value: A Framework for Analysis and Research 2009Value‐based segmentation of luxury consumption behavior 2006Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence 2008Adoption of Virtual Try-on technology for online apparel shopping 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions

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2025Unveiling the transformative power of augmented reality in retail: a systematic literature analysisarticle · 11 shared references 2021Consumer behavior with augmented reality in retail: a review and research agendaarticle · 10 shared references 2021Improving service brand personality with augmented reality marketingarticle · 10 shared references 2021Can augmented reality satisfy consumers' need for touch?article · 8 shared references 2021“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applicationsarticle · 8 shared references 2023A systematic literature review and analysis of try-on technology: Virtual fitting roomsreview · 8 shared references

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Year2024

Typechapter

Published2024-01-01

VenueSpringer eBooks

Languageen

Citations16

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-031-35589-9_5

openalex_workW4394840792

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