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Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion
16 references·0 citing·51 second hop
Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion (2024)Augmented Reality (AR) in Retailing: Cust…Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective (2019)Effects of perceived interact…We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018)We ARe at home: How augmented…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017)Enhancing the online decision…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)A model of acceptance of augm…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Adoption of Virtual Try-on technology for online apparel shopping (2008)Adoption of Virtual Try-on te…Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay (2006)Consumption experience, custo…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …Consumer Value: A Framework for Analysis and Research (1999)Consumer Value: A Framework f…Managing luxury brands (1997)Managing luxury brandsAn approach to environmental psychology (1974)An approach to environmental …Society and the Adolescent Self-Image (1965)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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(2000)Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions (2006)Consumer Empowerment Through Internet-Based Co-creation (2009)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1974An approach to environmental psychology7,295 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 1999Consumer Value: A Framework for Analysis and Research1,527 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2006Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay884 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 2008Adoption of Virtual Try-on technology for online apparel shopping670 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 2014A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness476 cited
  • 2017Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets429 cited
  • 2019Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective

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414 cited
  • 2018We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships396 cited
  • 1997Managing luxury brands372 cited
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