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Managing luxury brands · Study

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ArticleManaging luxury brands

Jean‐Noël Kapferer1997

Article1997

Managing luxury brands

Jean‐Noël Kapferer

372 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2009The Theory of the Leisure Class

Cited by

2011Antecedents of luxury brand purchase intention 2019Sustainable Luxury Marketing: A Synthesis and Research Agenda 2009The broad embrace of luxury: Hedonic potential as a driver of brand extendibility 2012What is the Value of Luxury? A Cross‐Cultural Consumer Perspective 2011Brand and country-of-origin effect on consumers' decision to purchase luxury products 2012Luxury customer value 2012Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands 2015Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

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Details

Year1997

Typearticle

Published1997-02-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations372

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.1997.4

openalex_workW1972790455

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