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Jean‐Noël Kapferer · Study
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Author
Jean‐Noël Kapferer
50 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-1900-0751
Works
50 shown
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries
International Marketing Review
·
2022
·
2 authors
27
citations
Assessing levers of guilt in luxury consumption: an international perspective
Journal of Product & Brand Management
·
2021
·
2 authors
33
citations
Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations
Journal of Business Research
·
2021
·
2 authors
83
citations
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
Journal of Brand Management
·
2019
·
2 authors
170
citations
How self-success drives luxury demand: An integrated model of luxury growth and country comparisons
Journal of Business Research
·
2019
·
2 authors
78
citations
The impact of brand penetration and awareness on luxury brand desirability:
Journal of Business Research
·
2017
·
2 authors
140
citations
The Specificity of Luxury Management: Turning Marketing Upside Down
Springer eBooks
·
2017
·
2 authors
·
chapter
56
citations
Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
Springer eBooks
·
2017
·
2 authors
·
chapter
49
citations
Managing Luxury Brands
Springer eBooks
·
2017
·
1 author
·
chapter
34
citations
Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable
Journal of Product & Brand Management
·
2016
·
2 authors
209
citations
Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries
Journal of Business Research
·
2015
·
2 authors
278
citations
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
·
2015
·
1 author
128
citations
The future of luxury: Challenges and opportunities
Journal of Brand Management
·
2014
·
1 author
136
citations
Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy
Journal of brand strategy
·
2014
·
2 authors
34
citations
The artification of luxury: From artisans to artists
Business Horizons
·
2014
·
1 author
192
citations
Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices
Journal of Revenue and Pricing Management
·
2013
·
3 authors
78
citations
Is luxury compatible with sustainability? Luxury consumers’ viewpoint
Journal of Brand Management
·
2013
·
2 authors
258
citations
The luxury strategy: break the rules of marketing to build luxury brands
Choice Reviews Online
·
2013
·
2 authors
·
other
737
citations
More on Luxury Anti-Laws of Marketing
Gabler Verlag eBooks
·
2012
·
2 authors
·
chapter
41
citations
Abundant rarity: The key to luxury growth
Business Horizons
·
2012
·
1 author
304
citations
The new strategic brand management : advanced insights and strategic thinking
·
2012
·
1 author
595
citations
The Luxury Strategy
·
2011
·
1 author
·
book
96
citations
Paris as a Brand
Palgrave Macmillan UK eBooks
·
2011
·
1 author
·
chapter
21
citations
Luxury after the crisis: Pro logo or no logo?
HAL
·
2010
·
1 author
37
citations
The specificity of luxury management: Turning marketing upside down
Journal of Brand Management
·
2009
·
2 authors
644
citations
Is CRM for luxury brands?
Journal of Brand Management
·
2009
·
3 authors
73
citations
The post-global brand
Journal of Brand Management
·
2005
·
1 author
92
citations
The roots of brand loyalty decline: An international comparison
HAL
·
2005
·
1 author
34
citations
Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers
Journal of International Marketing
·
2004
·
2 authors
358
citations
The New Strategic Brand Management
HAL
·
2004
·
1 author
·
book
707
citations
Do brand personality scales really measure brand personality?
Journal of Brand Management
·
2003
·
2 authors
755
citations
[Re]Inventing the Brand - Can Top Brands Survive the New Market Realities ?: Traduction de Re-marques - les marques à l'épreuve de la pratique
HAL
·
2001
·
1 author
·
book
54
citations
Brand Equity, Consumer Learning and Choice
Marketing Letters
·
1999
·
9 authors
136
citations
Why are we seduced by luxury brands?
Journal of Brand Management
·
1998
·
1 author
294
citations
Managing luxury brands
Journal of Brand Management
·
1997
·
1 author
372
citations
Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer
Kogan Page eBooks
·
1997
·
1 author
·
book
201
citations
‘Building Strong Brands’
Journal of Brand Management
·
1996
·
1 author
2,120
citations
Brand confusion: Empirical study of a legal concept
Psychology and Marketing
·
1995
·
1 author
167
citations
The Underlying Structure of Brand Awareness Scores
Marketing Science
·
1995
·
3 authors
133
citations
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Journal of Marketing
·
1994
·
2 authors
235
citations
Further evidence on the consumer involvement profile: Five antecedents of involvement
Psychology and Marketing
·
1993
·
2 authors
221
citations
Die Marke - Kapital des Unternehmens
·
1992
·
1 author
190
citations
How global are global brands ?
HAL
·
1992
·
1 author
·
other
43
citations
Rumors: Uses, Interpretations, and Images.
Contemporary Sociology A Journal of Reviews
·
1991
·
3 authors
·
other
198
citations
Les marques, capital de l'entreprise
HAL
·
1991
·
1 author
·
book
79
citations
La sensibilité aux marques
HAL
·
1989
·
2 authors
·
chapter
33
citations
Les profils d'implication
Recherche et Applications en Marketing (French Edition)
·
1986
·
2 authors
90
citations
Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement
Journal of Advertising Research
·
1985
·
2 authors
282
citations
Measuring Consumer Involvement Profiles
Journal of Marketing Research
·
1985
·
2 authors
2,247
citations
Consumers' Involvement Profile: New Empirical Results
ACR North American Advances
·
1985
·
2 authors
101
citations