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The future of luxury: Challenges and opportunities · Study

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ArticleThe future of luxury: Challenges and opportunities

Jean‐Noël Kapferer2014

Article2014

The future of luxury: Challenges and opportunities

Jean‐Noël Kapferer

136 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 136 citations exist upstream.

References

2010Going green to be seen: Status, reputation, and conspicuous conservation.2013The luxury strategy: break the rules of marketing to build luxury brands 2009The specificity of luxury management: Turning marketing upside down 2013Is luxury compatible with sustainability? Luxury consumers’ viewpoint 2012Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

Cited by

2019Ambidextrous innovation orientation effected by the digital transformation 2022Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic 2022How deep is your love? The brand love-loyalty matrix in consumer-brand relationships 2021Inspired and engaged: Decoding MASSTIGE value in engagement 2022The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands 2017The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand 2021“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context 2019The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?

Details

Year2014

Typearticle

Published2014-12-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations136

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2014.32

openalex_workW2017851955

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