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Brand Equity, Consumer Learning and Choice · Study

Home/Consumer Behavior in Brand Consumption and Identification

Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait́, Susan M. Broniarczyk, Dipankar Chakravarti, Jean‐Noël Kapferer, Michael P. Keane, John Heath Roberts, Jan-Benedict E.M. Steenkamp +1 more

1999-08-01articleMarketing Letters136 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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Citations in this library

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

1976Econometric policy evaluation: A critique

1991Managing Brand Equity

1996Measuring Brand Equity Across Products and Markets

1960On the Failure to Eliminate Hypotheses in a Conceptual Task

1987Confirmation, disconfirmation, and information in hypothesis testing.

1981Econometric Models of Probabilistic Choice

1998Brand Equity as a Signaling Phenomenon

Cited by

2011Employee brand equity: Scale development and validation

2012Sponsorship congruence and brand image

2013Measuring brand association strength: a consumer based brand equity approach

2012Significant components of service brand equity in healthcare sector

2008Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate

2019On the monetization of mobile apps

2010Development of brand equity: evaluation of four alternative models

2016Building brand equity through industrial tourism

Details

Year1999

Typearticle

VenueMarketing Letters

Languageen

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Identifiers

doi10.1023/a:1008135224357

openalex_workW2124135286

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