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Susan M. Broniarczyk · Study
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Author
Susan M. Broniarczyk
30 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-4258-6428
Works
30 shown
I share, therefore I know? Sharing online content ‐ even without reading it ‐ inflates subjective knowledge
Journal of Consumer Psychology
·
2022
·
2 authors
·
Open access
27
citations
Multitasking as Consumer Compensatory Control
Journal of Consumer Research
·
2021
·
2 authors
·
Open access
34
citations
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
Journal of Marketing Research
·
2016
·
2 authors
·
Open access
98
citations
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
Journal of Consumer Research
·
2014
·
4 authors
59
citations
Decision Difficulty in the Age of Consumer Empowerment
Journal of Consumer Psychology
·
2014
·
2 authors
·
Open access
257
citations
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
Journal of Consumer Research
·
2013
·
15 authors
53
citations
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
Journal of Public Policy & Marketing
·
2012
·
3 authors
51
citations
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Journal of Consumer Psychology
·
2012
·
4 authors
·
Open access
71
citations
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Journal of Marketing Research
·
2012
·
5 authors
·
Open access
50
citations
So near and yet so far: The mental representation of goal progress.
Journal of Personality and Social Psychology
·
2012
·
3 authors
126
citations
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness
Journal of Consumer Research
·
2011
·
2 authors
214
citations
The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Journal of Marketing Research
·
2010
·
2 authors
·
Open access
37
citations
Counteractive Construal in Consumer Goal Pursuit
Journal of Consumer Research
·
2009
·
3 authors
71
citations
Choice under restrictions
Marketing Letters
·
2008
·
10 authors
85
citations
Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies
Journal of Consumer Affairs
·
2008
·
4 authors
·
Open access
40
citations
Retail Assortment: More ≠ Better
Springer eBooks
·
2006
·
2 authors
·
chapter
54
citations
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
Journal of Retailing
·
2005
·
4 authors
189
citations
Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
Journal of Business Ethics
·
2004
·
3 authors
167
citations
The Reciprocal Effects of Brand Equity and Trivial Attributes
Journal of Marketing Research
·
2003
·
2 authors
121
citations
Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
Journal of the Academy of Marketing Science
·
2003
·
3 authors
191
citations
Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Journal of Consumer Research
·
2001
·
3 authors
117
citations
Brand Equity, Consumer Learning and Choice
Marketing Letters
·
1999
·
9 authors
136
citations
Integrating Multiple Opinions: the Role of Aspiration Level on Consumer Response to Critic Consensus
Journal of Consumer Research
·
1998
·
2 authors
186
citations
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Journal of Marketing Research
·
1998
·
3 authors
426
citations
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Journal of Marketing Research
·
1998
·
2 authors
369
citations
The Role of Consumers' Intuitions in Inference Making
Journal of Consumer Research
·
1994
·
2 authors
215
citations
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Journal of Consumer Research
·
1994
·
4 authors
216
citations
The Importance of the Brand in Brand Extension
Journal of Marketing Research
·
1994
·
2 authors
819
citations
The Importance of the Brand in Brand Extension
Journal of Marketing Research
·
1994
·
2 authors
435
citations
Theory versus Data in Prediction and Correlation Tasks
Organizational Behavior and Human Decision Processes
·
1994
·
2 authors
94
citations