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Retail Assortment: More ≠ Better · Study

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ChapterRetail Assortment: More ≠ Better

Susan M. Broniarczyk2006

Chapter2006

Retail Assortment: More ≠ Better

Susan M. Broniarczyk · Wayne D. Hoyer

54 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 54 citations exist upstream.

References

2000When choice is demotivating: Can one desire too much of a good thing?2000When choice is demotivating: Can one desire too much of a good thing?2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice 1994Shelf management and space elasticity 2004The Influence of Assortment Structure on Perceived Variety and Consumption Quantities 1999The Variety of an Assortment 2005Overchoice and Assortment Type: When and Why Variety Backfires 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Cited by

2019Branding in the era of digital (dis)intermediation 2015The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment 2013Category Positioning and Store Choice: The Role of Destination Categories 2006Understanding Consumer Reactions to Assortment Unavailability 2021Assortment optimization in omni-channel retailing 2020Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types 2014Gains and losses of exclusivity in grocery retailing 2013The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting

Details

Year2006

Typechapter

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations54

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1007/3-540-28433-8_15

openalex_workW1565767811

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