S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Jan-Benedict E.M. Steenkamp · Study
Home
/
Author
Jan-Benedict E.M. Steenkamp
8 works
· latest 2010
· 4 institutions
cluster: provisional
Works
8 shown
Socially Desirable Response Tendencies in Survey Research
Journal of Marketing Research
·
2010
·
3 authors
443
citations
Effect of Service Transition Strategies on Firm Value
Journal of Marketing
·
2008
·
3 authors
870
citations
International market segmentation: issues and perspectives
International Journal of Research in Marketing
·
2002
·
2 authors
385
citations
Response Styles in Marketing Research: A Cross-National Investigation
Journal of Marketing Research
·
2001
·
2 authors
·
Open access
1,261
citations
On the use of structural equation models for marketing modeling
International Journal of Research in Marketing
·
2000
·
2 authors
·
Open access
456
citations
Brand Equity, Consumer Learning and Choice
Marketing Letters
·
1999
·
9 authors
136
citations
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains
International Journal of Research in Marketing
·
1998
·
4 authors
262
citations
Exploratory consumer buying behavior: Conceptualization and measurement
International Journal of Research in Marketing
·
1996
·
2 authors
·
Open access
586
citations