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John Heath Roberts · Study
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Author
John Heath Roberts
26 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-8662-584X
Works
26 shown
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
International Journal of Research in Marketing
·
2021
·
6 authors
·
Open access
78
citations
Better Marketing for a Better World
Journal of Marketing
·
2021
·
4 authors
·
Open access
298
citations
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Marketing Science
·
2015
·
2 authors
15
citations
What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?
Customer Needs and Solutions
·
2015
·
3 authors
·
Open access
44
citations
From academic research to marketing practice: Some further thoughts
International Journal of Research in Marketing
·
2013
·
3 authors
21
citations
From academic research to marketing practice: Exploring the marketing science value chain
International Journal of Research in Marketing
·
2013
·
3 authors
·
Open access
109
citations
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Marketing Science
·
2013
·
3 authors
40
citations
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Marketing Science
·
2012
·
3 authors
7
citations
Why, When, and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics
Journal of Public Policy & Marketing
·
2010
·
4 authors
·
Open access
72
citations
Assessing marketing performance: don't settle for a silver metric
Journal of Marketing Management
·
2008
·
2 authors
129
citations
The marketing accounting interface – lessons and limitations
Journal of Marketing Management
·
2008
·
2 authors
49
citations
Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Marketing Science
·
2007
·
4 authors
22
citations
Defensive marketing: how a strong incumbent can protect its position.
PubMed
·
2005
·
1 author
29
citations
Reality or Perception?
Journal of Service Research
·
2003
·
3 authors
121
citations
The intersection of modelling potential and practice
International Journal of Research in Marketing
·
2000
·
1 author
27
citations
Developing New Rules for New Markets
Journal of the Academy of Marketing Science
·
2000
·
1 author
109
citations
Brand Equity, Consumer Learning and Choice
Marketing Letters
·
1999
·
9 authors
136
citations
Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Journal of Business Research
·
1998
·
2 authors
70
citations
Consideration: Review of Research and Prospects for Future Insights
Journal of Marketing Research
·
1997
·
2 authors
241
citations
Studying consideration in the consumer decision process: Progress and challenges
International Journal of Research in Marketing
·
1995
·
2 authors
63
citations
Chapter 2 Explanatory and predictive models of consumer behavior
Handbooks in operations research and management science
·
1993
·
2 authors
·
chapter
66
citations
The effect of network structure in industrial diffusion processes
Research Policy
·
1992
·
3 authors
106
citations
Development and Testing of a Model of Consideration Set Composition
Journal of Marketing Research
·
1991
·
2 authors
683
citations
Prelaunch Forecasting of New Automobiles
Management Science
·
1990
·
2 authors
143
citations
A Grounded Model of Consideration Set Size and Composition
ACR North American Advances
·
1989
·
1 author
62
citations
Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice
Management Science
·
1988
·
2 authors
316
citations