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The intersection of modelling potential and practice · Study

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ArticleThe intersection of modelling potential and practice

John Heath Roberts2000

Article2000

The intersection of modelling potential and practice

John Heath Roberts

27 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Forecasting Techniques and Applications

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1997Market Segmentation: Conceptual and Methodological Foundations 2004Models and Managers: The Concept of a Decision Calculus 1970Models and Managers: The Concept of a Decision Calculus 1989Commercial Use of Conjoint Analysis: An Update 2010Manage Marketing by the Customer Equity Test 2000Building Models for Marketing Decisions

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2009Demand-driven scheduling of movies in a multiplex 2017Using segment level stability to select target segments in data-driven market segmentation studies 2010Modeling in branding: a critical ethnography approach 2010An Exploratory Study on the Relationship between Country Image and the Evaluation of Fashion Products Influenced by the Ethnic Dress of Asians

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2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goodsarticle · 7 shared references 2004Comments on “Models and Managers: The Concept of a Decision Calculus”article · 7 shared references 2005Market response models and marketing practicearticle · 6 shared references 2000Modeled to bits: Decision models for the digital, networked economyarticle · 6 shared references 2004Conjoint Analysis, Related Modeling, and Applicationschapter · 5 shared references 2011Paving the way for “distinguished marketing”article · 5 shared references

Details

Year2000

Typearticle

Published2000-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations27

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(00)00012-4

openalex_workW2012172882

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