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The intersection of modelling potential and practice
16 references·6 citing·38 second hop
The intersection of modelling potential and practice (2000)The intersection of modelling potential a…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…New-Product Diffusion Models (2003)New-Product Diffusion ModelsBuilding Models for Marketing Decisions (2000)Building Models for Marketing…Commercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Empirical Generalizations About Market Evolution and Stationarity (1995)Empirical Generalizations Abo…Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint an…Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information (1993)Marketing in Turbulent Enviro…Chapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Using segment level stability to select target segments in data-driven market segmentation studies (2017)Using segment level stability…Modeling in branding: a critical ethnography approach (2010)Modeling in branding: a criti…An Exploratory Study on the Relationship between Country Image and the Evaluation of Fashion Products Influenced by the Ethnic Dress of Asians (2010)An Exploratory Study on the R…Demand-driven scheduling of movies in a multiplex (2009)Demand-driven scheduling of m…Advances in Marketing Management Support Systems (2008)Advances in Marketing Managem…Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model (2005)Corporate Identity Modelling:…A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Evidence on Learning and Network Externalities in the Diffusion of Home Computers (2002)Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Understanding social media effects across seller, retailer, and consumer interactions (2013)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Incentive-Aligned Conjoint Analysis (2005)The Changing Role of Marketing in the Corporation (1992)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)Models and Heuristics for Product Line Selection (1985)Analyzing Decision Making (1988)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Discrete Choice Experiments Are Not Conjoint Analysis (2010)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. 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this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1993Chapter 8 New-product diffusion models482 cited
  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 2003New-Product Diffusion Models387 cited
  • 1993Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information264 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited

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  • 1995Empirical Generalizations About Market Evolution and Stationarity185 cited
  • Cited by

    • 2009Demand-driven scheduling of movies in a multiplex60 cited
    • 2005Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model39 cited
    • 2017Using segment level stability to select target segments in data-driven market segmentation studies21 cited
    • 2008Advances in Marketing Management Support Systems18 cited
    • 2010Modeling in branding: a critical ethnography approach14 cited
    • 2010An Exploratory Study on the Relationship between Country Image and the Evaluation of Fashion Products Influenced by the Ethnic Dress of Asians3 cited