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Commercial use of conjoint analysis in Europe: Results and critical reflections · Study

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ArticleCommercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink1994

Article1994

Commercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink · Marco Vriens · Wim Burhenne

427 citations·0/0 files stored·International Journal of Research in Marketing

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Economic and Environmental Valuation Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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References

1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1989Commercial Use of Conjoint Analysis: An Update 1982Commercial Use of Conjoint Analysis: A Survey 1991Segmenting Markets with Conjoint Analysis 1974Trade-Off Analysis of Consumer Values

Cited by

2001Thirty Years of Conjoint Analysis: Reflections and Prospects 2005Incentive-Aligned Conjoint Analysis 1995Psychometric Methods in Marketing Research: Part I, Conjoint Analysis 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison 2001Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service 2011The Measurement and Analysis of Housing Preference and Choice 2006FOUNDING A NEW SCIENCE: MIND GENOMICS 2017That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™

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2005The applications of conjoint analysis and their possible uses in Sensometricsarticle · 6 shared references 2001Thirty Years of Conjoint Analysis: Reflections and Prospectsarticle · 5 shared references 2005Incentive-Aligned Conjoint Analysisarticle · 5 shared references 1992Latent class metric conjoint analysisarticle · 5 shared references 1994Concomitant variable latent class models for conjoint analysisarticle · 5 shared references 2007Conjoint Analysis as an Instrument of Market Research Practicechapter · 5 shared references

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Year1994

Typearticle

Published1994-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations427

Files0 public / 0

ShelfEconomic and Environmental Valuation

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doi10.1016/0167-8116(94)90033-7

openalex_workW1983799481

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