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Commercial use of conjoint analysis in Europe: Results and critical reflections
6 references·16 citing·38 second hop
Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint analysis in Eu…Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Trade-Off Analysis of Consumer Values (1974)Trade-Off Analysis of Consume…That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™ (2017)That personal profile image m…From academic research to marketing practice: Exploring the marketing science value chain (2013)From academic research to mar…CERTIFICATION OF SHRIMP AND SALMON FOR BEST AQUACULTURE PRACTICES: ASSESSING CONSUMER PREFERENCES IN RHODE ISLAND (2012)CERTIFICATION OF SHRIMP AND S…The Measurement and Analysis of Housing Preference and Choice (2011)The Measurement and Analysis …Conjoint analysis for environmental evaluation (2008)Conjoint analysis for environ…Conjoint Analysis as an Instrument of Market Research Practice (2007)Conjoint Analysis as an Instr…FOUNDING A NEW SCIENCE: MIND GENOMICS (2006)FOUNDING A NEW SCIENCE: MIND …Incentive-Aligned Conjoint Analysis (2005)Incentive-Aligned Conjoint An…Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison (2004)Solving multiattribute design…Timings and trade‐offs in the marketing of higher education courses: a conjoint approach (2001)Timings and trade‐offs in the…Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Thirty Years of Conjoint Anal…Creating Value that Cannot Be Copied (2001)Creating Value that Cannot Be…Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001)Choice Menus for Mass Customi…Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)Psychometric Methods in Marke…Concomitant variable latent class models for conjoint analysis (1994)Concomitant variable latent c…Conditional logit analysis of qualitative choice behavior (1972)The No—Choice Alternative in Conjoint Choice Experiments (2001)Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery (2002)Skills and the graduate recruitment process: Evidence from two discrete choice experiments (2015)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Conjoint Measurement for Quantifying Judgmental Data (1971)On the Design of Choice Experiments Involving Multifactor Alternatives (1974)Chapter 17 Contingent Valuation (2005)Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Customer Value Assessment in Business Markets: (1992)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Eliciting public preferences for healthcare: a systematic review of techniques (2001)Models and Heuristics for Product Line Selection (1985)Analyzing Decision Making (1988)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Discrete Choice Experiments Are Not Conjoint Analysis (2010)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Theory and Methods of Scaling (1958)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Measuring utility by a single-response sequential method (1964)Attention by design: Using attention checks to detect inattentive respondents and improve data quality (2017)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)A review of experiments in tourism and hospitality (2020)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Automated Marketing Research Using Online Customer Reviews (2011)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity (2002)THE DESIGN OF OPTIMUM MULTIFACTORIAL EXPERIMENTS (1946)Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland (2015)Interests, Norms and Support for the Provision of Global Public Goods: The Case of Climate Co-operation (2017)
this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1991Segmenting Markets with Conjoint Analysis481 cited
  • 1974Trade-Off Analysis of Consumer Values433 cited

Cited by

  • 2001Thirty Years of Conjoint Analysis: Reflections and Prospects387 cited
  • 2005Incentive-Aligned Conjoint Analysis331 cited
  • 1995Psychometric Methods in Marketing Research: Part I, Conjoint Analysis259 cited
  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 2001Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service192 cited
  • 2011The Measurement and Analysis of Housing Preference and Choice168 cited
  • 2017That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™158 cited
  • 2006FOUNDING A NEW SCIENCE: MIND GENOMICS158 cited

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2004
Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
156 cited
  • 1994Concomitant variable latent class models for conjoint analysis153 cited
  • 2008Conjoint analysis for environmental evaluation150 cited
  • 2007Conjoint Analysis as an Instrument of Market Research Practice132 cited
  • 2012CERTIFICATION OF SHRIMP AND SALMON FOR BEST AQUACULTURE PRACTICES: ASSESSING CONSUMER PREFERENCES IN RHODE ISLAND126 cited
  • 2001Timings and trade‐offs in the marketing of higher education courses: a conjoint approach114 cited
  • 2001Creating Value that Cannot Be Copied113 cited
  • 2013From academic research to marketing practice: Exploring the marketing science value chain109 cited