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Chapter 8 New-product diffusion models · Study

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ChapterChapter 8 New-product diffusion models

Vijay Mahajan1993

Chapter1993

Chapter 8 New-product diffusion models

Vijay Mahajan · Eitan Muller · Frank M. Bass

482 citations·0/0 files stored·Handbooks in operations research and management science

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Forecasting Techniques and Applications

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings 1961Technical Change and the Rate of Imitation 1967Role of Product-Related Conversations in the Diffusion of a New Product 1987The Market Maven: A Diffuser of Marketplace Information 1985A Propositional Inventory for New Diffusion Research 1971A simple substitution model of technological change

Cited by

2013Understanding social media effects across seller, retailer, and consumer interactions 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test 2002Evidence on Learning and Network Externalities in the Diffusion of Home Computers 2001Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata 2012The impact of cultural differences on technology adoption

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1990New Product Diffusion Models in Marketing: A Review and Directions for Researcharticle · 10 shared references 2002Forecasting the market diffusion of disruptive and discontinuous innovationarticle · 10 shared references 2006Modelling and forecasting the diffusion of innovation – A 25-year reviewarticle · 8 shared references 2007A Critical Review of Marketing Research on Diffusion of New Productschapter · 8 shared references 1994Aggregate diffusion forecasting models in marketing: A critical reviewarticle · 8 shared references 1988Long-term view of the diffusion of durables A study of the role of price and adoption influence processes via tests of nested modelsarticle · 7 shared references

Details

Year1993

Typechapter

Published1993-01-01

VenueHandbooks in operations research and management science

ISSN-L0927-0507

Languageen

Citations482

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/s0927-0507(05)80031-3

openalex_workW1861069607

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2009

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