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Vijay Mahajan · Study
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Author
Vijay Mahajan
104 works
· latest 2022
· 10 institutions
cluster: provisional
Works
60 shown
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
Journal of Marketing
·
2022
·
3 authors
48
citations
India as a Hub of Innovations for the Millions (I4M)
Oxford University Press eBooks
·
2018
·
1 author
·
book
0
citations
Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness
Quantitative Marketing and Economics
·
2017
·
3 authors
15
citations
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
Journal of Marketing
·
2017
·
2 authors
127
citations
Values that Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
Journal of Marketing Research
·
2016
·
2 authors
97
citations
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
Journal of the Academy of Marketing Science
·
2016
·
2 authors
47
citations
Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers
International Journal of Research in Marketing
·
2014
·
3 authors
56
citations
The name's the game: Does marketing impact the value of corporate name changes?
Journal of Business Research
·
2014
·
2 authors
50
citations
Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
International Journal of Research in Marketing
·
2013
·
2 authors
·
Open access
80
citations
A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions?
Journal of Business Ethics
·
2013
·
2 authors
76
citations
Driven to Be Good: A Stakeholder Theory Perspective on the Drivers of Corporate Social Performance
Journal of Business Ethics
·
2012
·
2 authors
252
citations
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams
Journal of Marketing
·
2011
·
2 authors
59
citations
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Journal of Marketing
·
2010
·
2 authors
130
citations
Optimal Bundling of Technological Products with Network Externality
Management Science
·
2010
·
3 authors
145
citations
What's in a name?
International Journal of Research in Marketing
·
2010
·
2 authors
142
citations
Innovation diffusion and new product growth models: A critical review and research directions
International Journal of Research in Marketing
·
2010
·
3 authors
983
citations
The Design and Pricing of Bundles: A Review of Normative Guidelines and Practical Approaches
Edward Elgar Publishing eBooks
·
2009
·
2 authors
·
chapter
111
citations
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Journal of Marketing
·
2008
·
3 authors
1,226
citations
Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams
Journal of Marketing
·
2008
·
2 authors
341
citations
Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences
Journal of Marketing Research
·
2007
·
3 authors
449
citations
The 86% Solution. How to Succeed in the Biggest Market Opportunity of the 21st Century
·
2007
·
2 authors
36
citations
Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands
Management Science
·
2006
·
3 authors
52
citations
Managing electronic commerce retail transaction costs for customer value
Decision Support Systems
·
2005
·
2 authors
75
citations
Consumers in a multichannel environment: Product utility, process utility, and channel choice
Journal of Interactive Marketing
·
2005
·
2 authors
457
citations
How Much Anti-Piracy Effort is Too Much? - a Study of the Global Software Industry
SSRN Electronic Journal
·
2005
·
2 authors
·
preprint
·
Open access
16
citations
The Effect of Piracy on the Market Penetration of Subscription Software
The Journal of Business
·
2004
·
3 authors
56
citations
When is a Preannounced New Product Likely to be Delayed?
Journal of Marketing
·
2004
·
1 author
·
Open access
140
citations
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Review of Marketing Science
·
2004
·
3 authors
57
citations
Form vs. function: Emotional and behavioral consequences of making hedonic vs. functional tradeoffs
PsycEXTRA Dataset
·
2004
·
3 authors
·
dataset
1
citations
How many pirates should a software firm tolerate?
International Journal of Research in Marketing
·
2003
·
2 authors
107
citations
An Analysis of E-Business Adoption and its Impact on Business Performance
Journal of the Academy of Marketing Science
·
2003
·
1 author
561
citations
Operationalizing technology improvements in product development decision-making
European Journal of Operational Research
·
2003
·
3 authors
48
citations
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Journal of the Academy of Marketing Science
·
2003
·
3 authors
1,857
citations
Advertising versus pay-per-view in electronic media
International Journal of Research in Marketing
·
2003
·
3 authors
144
citations
The Dot.com Retail Failures of 2000: Were There Any Winners?
Journal of the Academy of Marketing Science
·
2002
·
2 authors
91
citations
An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*
Decision Sciences
·
2002
·
3 authors
226
citations
Convergence marketing
Journal of Interactive Marketing
·
2002
·
2 authors
120
citations
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
Marketing Science
·
2001
·
2 authors
139
citations
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Journal of Marketing
·
2001
·
2 authors
320
citations
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
·
2001
·
3 authors
·
book
84
citations
Dynamic co-marketing alliances: When and why do they succeed or fail?
International Journal of Research in Marketing
·
2000
·
3 authors
86
citations
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
Journal of Marketing Research
·
2000
·
3 authors
179
citations
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles
Springer eBooks
·
1999
·
2 authors
·
chapter
18
citations
The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application
·
1998
·
3 authors
29
citations
Managing New Product Definition in Highly Dynamic Environments
Management Science
·
1998
·
3 authors
225
citations
When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?
Journal of Marketing Research
·
1998
·
2 authors
93
citations
Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Journal of Business Research
·
1998
·
2 authors
55
citations
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Technological Forecasting and Social Change
·
1997
·
3 authors
33
citations
Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Marketing Science
·
1997
·
2 authors
124
citations
Issues and Opportunities in New Product Development: An Introduction to the Special Issue
Journal of Marketing Research
·
1997
·
2 authors
·
editorial
·
Open access
517
citations
Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue
Journal of Marketing Research
·
1997
·
2 authors
·
editorial
335
citations
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case
Technological Forecasting and Social Change
·
1996
·
2 authors
299
citations
Diffusion of New Products: Empirical Generalizations and Managerial Uses
Marketing Science
·
1995
·
3 authors
385
citations
Waterfall and sprinkler new-product strategies in competitive global markets
International Journal of Research in Marketing
·
1995
·
3 authors
201
citations
Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry
Technological Forecasting and Social Change
·
1995
·
3 authors
48
citations
An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product
Journal of Product Innovation Management
·
1995
·
3 authors
156
citations
Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
Journal of Marketing
·
1995
·
3 authors
368
citations
An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
Journal of Product Innovation Management
·
1994
·
3 authors
156
citations
Innovation diffusion in a borderless global market: Will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Technological Forecasting and Social Change
·
1994
·
2 authors
85
citations
Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales
Journal of Marketing
·
1993
·
3 authors
164
citations