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The name's the game: Does marketing impact the value of corporate name changes? · Study

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ArticleThe name's the game: Does marketing impact the value of corporate name changes?

Saim Kashmiri2014

Article2014

The name's the game: Does marketing impact the value of corporate name changes?

Saim Kashmiri · Vijay Mahajan

50 citations·0/0 files stored·Journal of Business Research

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Corporate Identity and Reputation Financial Markets and Investment Strategies Corporate Finance and Governance

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References

1997On Persistence in Mutual Fund Performance 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 1985Using daily stock returns 1997Detecting long-run abnormal stock returns: The empirical power and specification of test statistics 1992POWER IN TOP MANAGEMENT TEAMS: DIMENSIONS, MEASUREMENT, AND VALIDATION.2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2002Explaining the Diversification Discount 1997Agency Problems, Equity Ownership, and Corporate Diversification

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2018Identity change vs. strategy change: the effects of rebranding announcements on stock returns 2022Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

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Year2014

Typearticle

Published2014-07-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations50

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1016/j.jbusres.2014.07.007

openalex_workW2018362881

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