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The name's the game: Does marketing impact the value of corporate name changes?
16 references·4 citing·54 second hopsampled
The name's the game: Does marketing impact the value of corporate name changes? (2014)The name's the game: Does marketing impac…Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Stacking the deck: the effects of top management backgrounds on investor decisions (2005)Stacking the deck: the effect…Advertising, Breadth of Ownership, and Liquidity (2003)Advertising, Breadth of Owner…The Market Valuation of Internet Channel Additions (2002)The Market Valuation of Inter…Explaining the Diversification Discount (2002)Explaining the Diversificatio…A Rose.com by Any Other Name (2001)A Rose.com by Any Other NameNo Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Success in High-Technology Markets: Is Marketing Capability Critical? (1999)Success in High-Technology Ma…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…On Persistence in Mutual Fund Performance (1997)On Persistence in Mutual Fund…Detecting long-run abnormal stock returns: The empirical power and specification of test statistics (1997)Detecting long-run abnormal s…Agency Problems, Equity Ownership, and Corporate Diversification (1997)Agency Problems, Equity Owner…POWER IN TOP MANAGEMENT TEAMS: DIMENSIONS, MEASUREMENT, AND VALIDATION. (1992)POWER IN TOP MANAGEMENT TEAMS…Nonparametric event study tests (1992)Nonparametric event study tes…Using daily stock returns (1985)Using daily stock returnsUpper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda (2022)Knowledge structure of Chief …Fraudulent financial reporting in China: Evidence from corporate renaming (2021)Fraudulent financial reportin…Identity change vs. strategy change: the effects of rebranding announcements on stock returns (2018)Identity change vs. strategy …Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market (2016)Corporate Name Change and the…Information and Consumer Behavior (1970)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)The Cross-Section of Expected Stock Returns (1992)Common risk factors in the returns on stocks and bonds (1993)Market efficiency, long-term returns, and behavioral finance1The comments of Brad Barber, David Hirshleifer, S.P. 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A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Signaling Theory: A Review and Assessment (2010)Determinants of corporate borrowing (1977)Specification Tests in Econometrics (1978)Business Groups in Emerging Markets: Paragons or Parasites? (2007)Business Model Design and the Performance of Entrepreneurial Firms (2007)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value (2012)Investor Relations, Firm Visibility, and Investor Following (2012)It Depends on Where You Search: Institutional Investor Attention and Underreaction to News (2017)
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References

  • 1997On Persistence in Mutual Fund Performance17,267 cited
  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers10,217 cited
  • 1985Using daily stock returns6,497 cited
  • 1997Detecting long-run abnormal stock returns: The empirical power and specification of test statistics2,690 cited
  • 1992POWER IN TOP MANAGEMENT TEAMS: DIMENSIONS, MEASUREMENT, AND VALIDATION.2,389 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2002Explaining the Diversification Discount1,372 cited
  • 1997Agency Problems, Equity Ownership, and Corporate Diversification1,305 cited
  • 2003Advertising, Breadth of Ownership, and Liquidity839 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1999Success in High-Technology Markets: Is Marketing Capability Critical?709 cited
  • 1992Nonparametric event study tests669 cited
  • 2002The Market Valuation of Internet Channel Additions599 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 2001A Rose.com by Any Other Name584 cited

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  • 2005Stacking the deck: the effects of top management backgrounds on investor decisions551 cited
  • Cited by

    • 2018Identity change vs. strategy change: the effects of rebranding announcements on stock returns49 cited
    • 2021Fraudulent financial reporting in China: Evidence from corporate renaming19 cited
    • 2016Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market19 cited
    • 2022Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda14 cited